A ‘sweet deal’ for Tims? Coffee-and-doughnut privacy breach settlement a marketing win: expert — via financialpost Retail Marketing Economy News Coffee TimHortons News
Tim Hortons, owned by Toronto-based Restaurant Brands International Inc., told app users on July 29 that they could soon receive a “free hot beverage and a free baked good” as part of a settlement in a string of class-action lawsuits over privacy violations on the app. The deal is subject to judge’s approval at a hearing in Quebec next month.
The settlement agreement is offering a retail value of $8.58 per customer — up to $6.19 for the most expensive beverage, and $2.39 for the most expensive baked good. With about 1.9 million customers eligible for the settlement, that’s more about $16 million in retail value, if everyone used their coupons to buy the most expensive items. But the real cost to Tim Hortons for those drinks and baked goods is surely much less. There’s also $1.
“The challenge in this case would have been proving damages,” said Joey Zukran, a lawyer with LPC Avocat Inc. in Montreal. “If somebody suffered damages, financial loss, as a result, I mean, they can write to us. We’ll listen.”in 2020 by journalist James McLeod, who found the Tim Hortons app had been tracking his movements so closely that it knew where he lived, where he worked, where he vacationed.
Tim Hortons violated federal and provincial privacy laws by using its mobile app to collect “highly personal” information about its customers without their consent.Tims committed a “mass invasion” of privacy and complained that “private companies think so little of our privacy and freedom that they can initiate these activities without giving it more than a moment’s thought.”Article content
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