Sustainable Perfumes are on the rise and organic scents are booming more now than ever, but is being 100% natural the best way to practice sustainability?
However, like anything else, organic perfumes have their downsides. Nature, as wonderful as it is, only has a finite amount of resources to give us in terms of beauty ingredients — these aren’t as sustainable, especially when you need large amounts of said plant to produce a product on an industrial scale. The resources it takes to produce them can have a devastating effect on the environment.
Another natural ingredient that negatively impacts the environment is animal byproducts like ambergris — which comes from whales, and the sourcing results in untold numbers of creatures being hunted and killed. Regardless of whether or not consumers fully understand what’s safe and what’s harmful, demand for natural ingredients continues to strong arm the beauty industry. Much like they want their skincare to be all-natural, consumers are now expecting the same of fragrances, calling on perfumers to create scents that are free of synthetics.
“There is a tendency to believe that natural is safer than synthetic, and as much as I would love this to be true, it’s simply not,” says fragrance expert, Karen Gilbert. Natural materials are highly concentrated and packed full of allergens. Oakmoss, Rose Absolute, Jasmine and Ylang Ylang are all highly restricted in perfumery due to the skin sensitising effects. By using safe synthetics, brands are able to eliminate the most common allergens that would have been naturally present.
Nevertheless, it’s worth noting that perfumers have been formulating with both synthetic and natural ingredients since the 18th century. Without synthetics, many scents that consumers have come to expect from their perfumes wouldn’t exist. Synthetics recreate the smell of natural ingredients when the natural raw materials are not available or cannot be extracted into an essential oil, such as florals like lilac and freesia.
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