US Supreme Court strikes down a century-old provision of federal law that bans registration of proposed trademarks that are 'scandalous' or 'immoral,” allowing trademark protection of a word that sounds like the F-word.
WASHINGTON — A streetwear brand whose name sounds like a form of the F-word can get federal trademark protection as a result of a Supreme Court ruling on Monday.
The Supreme Court ruled that the disputed provision of law violates free expression by singling out specific viewpoints. The Supreme Court agreed. As a result, the government cannot suppress expression merely because it will be off-putting to others. Two years ago the justices struck down another provision of federal law barring trademarks that disparage people or"bring them into contempt or disrepute."
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