Why customers are so loyal to frenetic, crowded Super King.
Founded in Anaheim in 1993, this independent, Armenian-owned business now has eight locations in Los Angeles and Orange counties. In an industry struggling to combat what analysts describe as a “retail apocalypse,” with stores from major chains closing and customers increasingly shopping online, Super King is not only surviving but thriving.“Our competitors want to know how can we get so many customers flowing through,” said Rene Meija, Super King’s grocery buyer.
“It’s like being a stockbroker — you’re out there every single day, looking for the best cost,” said Eddie Avila, the company’s head produce buyer. “There’s a strong sense of non-American-ness there,” said Dileep Rao, 45, of Los Feliz, an actor and devotee of the Glassell Park location. “People push and crowd and leave their cart right behind your car, but you have to be OK with different cultures behaving in different ways if you want to take advantage of all that Super King has to offer.”
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