🏈 About 112.3 million people watched the Super Bowl across all NBC platforms on Sunday. That's up about 14% from last year's total. Go deeper ➡️
The game drew roughly 99.2 million viewers on NBC live and about 1.9 million viewers on Telemundo live, per Nielsen. That's up about 10% from the number of people who watched the game live last year on CBS.
In total, about 112.3 million people watched the game across NBC's streaming and digital channels, up about 14% from last year's live TV + streaming total. This year was the first time Telemundo was able to broadcast the game, making it the first-ever Spanish-language broadcast network to air the Super Bowl.A nail-biter game and well-received halftime performance likely added to the excitement and viewership gains.
Heading into the event, sports executives were confident that the matchup between the Los Angeles Rams and the Cincinnati Bengals would yield stronger viewership numbers than last year's event, thanks to the return of fans to stadiums and a slew of suspenseful games., its highest-rated season average since 2015, per Nielsen.Unlike the Super Bowl, Olympic viewership isn't expected to recover from pandemic-driven headwinds and the migration to streaming.
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