SuperBowl grew out of modest beginnings at L.A. Memorial Coliseum
The NFL put on a spectacular drone show over the skies of downtown L.A., one of several events held for Super Bowl weekend.
Those notions would be thoroughly debunked by Joe Namath's New York Jets two years later and rendered obsolete by the merger two years after that. But Lombardi and Green Bay knew every other NFL team was counting on them to maintain the league's perceived predominance. And while SoFi Stadium will be packed to the rafters later this month, the first Super Bowl was not a sellout, with only about 62,000 fans in the 93,000-seat Coliseum. That's understandable: The TV blackout offended some football fans, while many local fans balked at the $12 price tag on the best seats. Yes, twelve dollars.
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