Arnold Schwarzenegger, Salma Hayek, William Shatner and the villains of 'Austin Powers' were in ads this year.
NEW YORK — On the field, the Los Angeles Rams and Cincinnati Bengals played a nail biter during Super Bowl 56, with the Rams emerging victorious.
Chevrolet recreated the opening sequence to “The Sopranos” to tout its all-electric Chevy Silverado — one of several auto ads promoting electric vehicles. This time, however, Jamie-Lynn Sigler, who played Meadow Soprano on the show that ran from 1999 to 2007, is in the driver’s seat instead of the Sopranos patriarch played by the late James Gandolfini.
“This is one of the most engaging set of ads I’ve seen in several years,” said Kimberly Whitler, professor of marketing at the University of Virginia. “Almost all focus on light-hearted entertainment.”, eToro and Coinbase all airing ads, leading some to dub the game the “Crypto Bowl.” They’re all aiming to make cryptocurrency more mainstream.
“ have a lot of money and they need to create a lot of change,” said Mark DiMassimo, founder and creative chief of marketing agency DiGo. “They want to get crypto assets into as many hands as possible so people can start feeling comfortable playing that game.”
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