Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about "premature electrification.
" In other ads, John Travolta and "Scrubs" stars Donald Faison and Zach Braff sing a T-Mobile themed version of "Summer Nights" from "Grease," Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her "Clueless" character for the online shopping site Rakuten.
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Watch celebrities from Doja Cat to John Travolta to Adam Driver in their Super Bowl adsBig name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, seeking to capture the attention of the roughly 100 million viewers …
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