Ultimately, 'Tiktok, Boom.' functions as an edifying look at the experiences of digital natives, Generation Z and beyond, and how these young people try to make meaning in the world.
Diving into the world of one of the hottest social media platforms of the last couple years—TikTok hasas of a few months ago—Kantayya’s film considers the popularity of this video sharing app alongside its dangers and challenges. Privately owned by Chinese company ByteDance, TikTok is a video-sharing app catering to viral short form video and allowing users to post, comment, repost and gain followers at stunningly fast rates.
The film utilizes interviews with technology experts, news reports and conversations with TikTok celebrities . In doing so, the documentary mines the political potential, cultural influence and global ramifications of this worldwide phenomenon. It also interrogates the geopolitical corporate battle between TikTok and American companies like Facebook, both of which are seeking to control and exploit the social media market.
On the other hand, the app has a potential democratizing effect; one interviewee explains that TikTok has “taken away the gate,” since virtually anyone can make and post videos with access to a smartphone and the internet. The documentary is strongest during its interview segments with various users and influencers, who variously discuss both the ways the app has changed their lives for the better and the ways they have found themselves censored or abused through their TikTok personas.
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