Muji, Uniqlo, Toast, and more status brands ranked, from least to most status-y
Photo: ©Columbia Pictures/Courtesy Everett Collection On the long list of summer signifiers — pool floats, Aperol spritzes, straw bags — linen ranks highly as a symbol that you’re doing it right. Even if you’re a wrinkly mess, a linen outfit can embody the easy-breezy nonchalance of someone perpetually on vacation, the sort of privileged casualness of the one percent.
1. Uniqlo Uniqlo is a powerful force but one that all can enjoy. The brand’s affordable linen tops and bottoms are a summer staple. What sets them apart, though, is that they don’t sacrifice quality for cost. Uniqlo’s “premium” linen fabrics are 100 percent natural and from Europe, so you know they’re qualité.
4. Toast Founded in Wales, Toast advertises a “slower, more thoughtful way of life.” It has a Brooklyn-mom-who-shops-at-Bird style but with a more affordable price point. You could outfit your entire house in Toast linen, from napkins to bedsheets, if you so chose. 7. Jenni Kayne Jenni Kayne is total California . The Jenny Kayne client has a Soho House Malibu membership or a house up in Hudson. She loves to cook in her linen apron and turns the brightness up to 100 on all her Instagram posts.
10. Ilana Kohn Ilana Kohn is also Rachel Comey adjacent but with a much sharper focus. She’s still riding the high-waist flare wave, but her jumpsuits are really what have become the ultimate status symbol in Greenpoint.
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