Summer NAMM 2019: Tony Brown, Rivers Rutherford & More Discuss Changing Landscape of Songwriting

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Summer NAMM 2019: Tony Brown, Rivers Rutherford & More Discuss Changing Landscape of Songwriting
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At the 2019 Summer NAMM trade show, songwriters’ panel Writing for the Singer was hosted by journalist Dan Daley and included a versatile roster from the songwriting and producing world.

) appeared on the panel and discussed the ever-changing profession of songwriting with the rise of technology. Below are four key takeaways.The rise of streaming platforms has made it increasingly difficult for songwriters to get paid as the revenue streams are harder to navigate. Additionally, while decades ago songwriters could make a comfortable living with an album cut or a song in the top 70 on the charts, today that's not the case.

Chapman, meanwhile, remains optimistic. “For the songwriters out there, you may be living in the dark ages of getting paid properly through streaming, but the value of the song is earning more money than it’s ever earned,” she says. “It’s just being siphoned into different places that don’t end up into the pockets of those that create it. We have to fix some of those rivers that are running off course.”“They’re not writing songs.

Adds Capek: “How do we create more business for songwriters? Do we want to create something beautiful or create something that’s commercial and going to be there for five minutes and then go away? My motivation has always been to create something of beauty.”Rutherford: “Copy every song on the radio that you enjoy until you wake up one day and go, ‘Screw them, I hate it. This is what I do.’”

Rhodes: “Always write something you feel. If you’re going to write with an artist, study what that artist does. Find something you can relate to with an artist. Go in and write from your heart.”

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