The bash was held at Delilah in West Hollywood, California to toast the summerfridays' newest launch, the Midnight Ritual Retinol serum.
” was the theme at Summer Fridays’ Wednesday night party. But the affair kicked off at 7:30 p.m. and ended well before the clock struck midnight.brand’s newest launch, the Midnight Ritual Retinol serum. The product is made with a blend of oatmeal and tiger grass, niacinamide, hyaluronic acid and includes two forms of retinoids — retinol and retinyl linoleate. It aims to reduce the appearance of wrinkles and improve discoloration.
Founder-influencer duo Marianna Hewitt and Lauren Ireland introduced Summer Fridays in 2018 with their hero product, the multipurpose cream Jet Lag Mask. Nearly five years later, they’ve expanded their offerings, and it was last year that the two unveiled the brand’s first complexion product — the Sheer Skin Tint. Available at Sephora, the brand has surpassed 3 million products sold.
Guests sipped on Champagne and cocktails, posed in the hot spot’s popular photo booth before heading home with the new product.
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