Strengthening the Local-Global Knot of Culture-Based Products

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Strengthening the Local-Global Knot of Culture-Based Products
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The local-global movement for Indonesian culture-based products is strengthened. Initial exporters, diaspora and “chefs” were involved.

Please note that this article was automatically translated using Microsoft Azure AI, Open AI, and Google Translation AI. We cannot ensure that the entire content is translated accurately. If you spot any errors or inconsistencies, contact us atVisitors are viewing various clothing products on the first day of the Adi Wastra Nusantara 2024 event at the Jakarta Convention Center in Jakarta on Wednesday .

For example, the owner of Kekean Wastra Gallery, Achmad Nurhasim, who is often known as Aam, is able to bring a number of Nusantara fabrics to the world stage. The wastra products developed by Aam have a sustainable textile approach. Aam, who has been running his business since 2014, has become a supplier of cloth and leather to some of the world-renowned brands such as Christian Dior, Elvi, Gucci, and Prada. Currently, he is making efforts to finalize a business Memorandum of Understanding with one of the famous brands in the United States.

However, they must consider several things, including the quality and sustainability of the products, as well as standardization of products from other countries. The Ministry of Trade also facilitates the promotion of local products, both domestically and abroad. It is time to take action to bring back the sources of food raw materials in Indonesia. This should also include diversity, nutritional balance, and food safety.

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