Consistency makes it easier to find tonight’s entertainment.
for prioritizing style over usability; instead of showing you as much content as possible, it highlighted one or two items at a time with full-screen artwork and oversized, thin-weight fonts.
In the months and years that followed, Hulu dialed back and reversed a lot of the more drastic changes and ultimately settled on something more familiar. It hasn’t fully given in and adopted left-side navigation like everyone else quite yet, but all the main sections are similar.So we’ve clearly settled on the “right way” to do UX for video streaming apps. But that doesn’t mean all the headaches are solved. In Prime Video’s case, Amazon still lists seasons of TV shows separately.
A lot of people would also love an option to permanently filter what’s shown in all these content carousels to everything included with their Prime subscription — and nothing else. But that’s not going to help Amazon’s bottom line in regards to subscriptions and rentals / purchases, so don’t count on it. Amazon insists it’ll gather customer feedback and continue evolving the revamped Prime Video. You can’t call it original, but at least it’s inherently more usable than before.
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