Eleven isn't crushing just any soda can. 'Stranger Things 4' product visibility is worth up to $25 million for brands like Coke featured on the Netflix hit. The marketing value could 'range into the realms of ridiculousness,' one analyst says.
The fourth season of the hit Netflix series continues the show’s tradition of featuring countless consumer brands front and center. The main characters are dipping into jars of Jif peanut butter, playing games of Dungeons & Dragons, or sporting a cool Levi’s denim vest. And let’s not forget the telekinetic Eleven’s attempts to crush a can of Coca-Cola using her mind alone.
Craig Agranoff, a Florida-based marketing executive, said the value could be considerably higher because of the show’s surging popularity. He put an estimate of $25 million in free publicity for appearing on the show. In the past, Netflix said it hasn’t charged companies that are featured in the show, despite the fact that such product placements can traditionally run as much as $1 million, according to Stacy Jones. In its report on the third season of “Stranger Things,” Concave quoted a Netflix spokesperson as follows: “None of the brands and products that appear in ‘Stranger Things 3’ were paid for or placed by third parties.
It’s a little early to tell what effect the new season of “Stranger Things” could be having on sales for brands tied to the series. But officials with Domino’s said they are pleased so far with the response to the pizza chain’s “Stranger Things” app.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
A Beginner’s Guide to Kate Bush for Stranger Things FansStrangerThings' Max has taste, but there's much more to Kate Bush (KateBushMusic) than just 'Running Up That Hill.' Here's a beginner's guide to the art-pop legend, courtesy of moonagedemon:
Baca lebih lajut »
“Stranger Things” Stars Noah Schnapp and Millie Bobby Brown Open Up About Will Byers’s SexualityStranger Things Stars Noah Schnapp and Millie Bobby Brown Open Up About Will Byers’s Sexuality
Baca lebih lajut »
Caleb McLaughlin Paid Homage to Kobe Bryant with His Jersey Number on 'Stranger Things' Season 4The NBA legend died in a plane crash in 2020.
Baca lebih lajut »
Stranger Things 4 Volume 2: Producer Teases More Answers About the Upside DownStrangerThings turned things upside down with an Episode 7 reveal about new villain Vecna — and more answers are on the way in Stranger Things Season 4 Volume 2:
Baca lebih lajut »
Natalia Dyer Learned This Makeup Trick From the 'Stranger Things' SetPlus, her skin care and makeup routine.
Baca lebih lajut »
'Stranger Things' return encourages weekend bingingNEW YORK (AP) — For millions of fans of Netflix's sci-fi drama “Stranger Things,” there's little mystery in how they spent their Memorial Day weekend. Netflix released seven new episodes of the show's much awaited fourth season and said that a record-setting 286 million hours were streamed over the weekend.
Baca lebih lajut »