StockX, Hub for Sneakerheads, Is Latest $1 Billion Unicorn

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StockX, Hub for Sneakerheads, Is Latest $1 Billion Unicorn
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The online marketplace lets people trade shoes like stocks, riding a boom in teen selling

Antonio Gray looks over a pair of Jordans sneakers at StockX’s authentication center in Detroit. The company is on the path to sell merchandise valued at more than $1 billion this year. Photo: Kimberly P. Mitchell/Detroit Free Press/Associated Press By Khadeeja Safdar Updated June 26, 2019 3:04 pm ET

StockX said Wednesday it closed on a $110 million funding round from DST Global, General Atlantic and GGV Capital. In December, Farfetch Ltd. , a luxury-fashion site, said it was acquiring Stadium Goods, a sneaker-reselling store, for $250 million. The RealReal Inc., a marketplace for preowned luxury goods, has filed to go public this week and is seeking a valuation of $1.5 billion.

Like a stock exchange, the website displays pricing information such as the 52-week high of an item and the volatility.

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