Angelenos will be able to get a deli sandwich, a movie ticket, a full makeover and a malt — all for less than $5.
“The Marvelous Mrs. Maisel.” Nearly 30 Los Angeles businesses, from salons to gas stations, are preparing for the citywide event with full staffs, stocked pantries and many, many balloons.
"[Amazon is] delivering their own balloons, but we’re going to add to that,” said Cafe 50’s head of marketing Valerie Myers, who is teaming up with a store manager to dress as dynamic comedy duo Midge and Susie. “Our waitress uniforms already look like the Stage Deli uniforms, but we’re going to enhance them a little bit with little accents that look more Maisel-y.”The Sportsmen’s Lodge in Studio City, which is offering a $40 room rate , and Blushington, with $2.50 makeovers in two L.A.
Perhaps the business with the strongest connection to the series is Canter’s Deli, which has been serving “the Maisel” sandwich for almost a year at its Fairfax location, a partnership that dates to the Season 2 premiere. Owner Marc Canter isn’t too worried about the Maisel Day rush, since the deli has the capacity to accommodate hundreds, though the kitchen is stocking up on extra bread and meat to make its signature pastrami sandwiches available for 99 cents.
“We purposely scheduled it for what I call the ultimate throwback Thursday — the first day of voting — to really remind people, ‘This is what it was like in 1959,’” the former Variety executive editor said. “It’s made so much sense for L.A., given that we’ve got so many iconic businesses that have been around since then.”
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