The Web3 company, aimed at giving college and pro athletes a way to monetize their fan bases, will be repped by the major talent agency.
Savannah James — whose sons Bronny and Bryce became early and high-profile basketball creators on Lockerverse owing to their father, LeBron James — has also been enlisted as a co-founder of the app. “This network will help up-and-coming cultural icons grow and build wealth on their terms,” Savannah James stated last fall in announcing a partnership with Lockerverse.
Its Disney Accelerator selection likely helped land a big backer of the platform in ESPN, which partnered with the platform to engage with fans at historically Black colleges and universities during the 2023-2024 season. It also landed a complimentary pitch from ESPN’s chief.
Other sports figures that Lockerverse has already partnered with include NBA great Penny Hardaway, Orlando Magic guard Anthony Black Houston and Ohio State football stars CJ Stroud and Jaxon Smith-Njigba. The platform currently features “The CJ Stroud Collection” t-shirts, hoodies and hats for fans among merch offered.
In the culture space, Lockerverse is touting, as an example of the types of exclusives it offers, a plan by record producer Leroy Williams Jr. to “drop unreleased tracks that he created with the late Nipsey Hussle, the late Pimp C, and other legendary artists.”
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