Squid Game drew 111 million viewers in its first month on the platform, per internal Netflix estimates, becoming the biggest launch in the streaming giant’s history. That tally shatters the p…
'Masters of the Universe: Revelation' Part 2: Netflix Sets Premiere Date
The company’s “internationalization” efforts drew admiring tweets from none other than Amazon founder and executive chairman Jeffrey Bezos this month. “Reed Hastings and Ted Sarandos and the team at Netflix get it right so often,” Bezos raved. “Their internationalization strategy isn’t easy, and they’re making it work. Impressive and inspiring. ”
The results from the series help validate a series of moves the company has made over the past year or two to re-orient itself toward global programming. Bela Bajaria has risen steady to a top post in part because of her international ties and broad sensibilities.
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