Sprite is going global with their new music program, and the initiative has rounded up a diverse collective of acts -- including James Blake & Coi Leray -- to execute the project.
“The limelight program is a chance for me to collaborate with artists from around the world in a process that’s new to me, to create a unique song with an empowering message that they can carry through each of their beautiful interpretations,” Blake said in a statement. “It’s been inspiring to see how each artist took this hook and beat and created something that would never have existed any other way.
Meanwhile, Chenyu admitted that the campaign fell in line with his artistic agenda and he’s hoping that his track offers audiences a brand-new experience of consuming music. ”It’s incredibly exciting to participate in this new experimental global music platform Sprite Limelight.
“Sprite Limelight provides a unique opportunity for fans to experience new music, through one hook reimagined three different ways. It also offers a window into the way they make music, as well as their own personal experiences – connected to our core brand philosophy – of staying cool in those moments when life’s heat feels intense,” Shrenik Dasani, Sprite Global Brand Director, The Coca-Cola Company, shared in a statement.