Sprite is switching from its familiar green bottle to clear plastic beginning Monday.
Any additives, such as color, make plastic more difficult to repurpose, according to the website.
“There is no value for green ,” Jan Dell, founder of environmental nonprofit The Last Beach Cleanup, toldThe reason products like Sprite continued to use colored plastic was to give it a distinctive brand image, according to the website. Sprite has used green-colored bottles since the product was introduced in 1961.
“Taking colors out of bottles improves the quality of the recycled material,” Julian Ochoa, CEO of R3CYCLE, a group helping Coca-Cola improve its recycling, said in a. “When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic.” While the bottles will switch to a clear look, Sprite’s caps and labels will remain green -- but a brighter shade, ““This is a huge and major update for the brand,” A.P. Chaney, director of creative strategy for sparkling flavors at The Coca-Cola Company, toldOther Coca-Cola beverages that use green bottles, including Fresca, Seagram’s and Mello Yello, also will be replaced with clear containers over the next few months, CNN reported.
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