Spotify platform-native features, like polls and questions and answers, will also work with videos, and creators will get video analytics as well as the ability to retroactively add video to older episodes.
“Spotify believes that there is a massive opportunity for creators in video podcasts, especially when combined with the forward-thinking features we’re already powering for audio,” the company said in a statement. “We are constantly empowering them to reach new global audiences, own how they monetize their content and interact with fans in new ways.”
Pure audio is still available, of course, which is useful for active listeners or those who need a lower-bandwidth solution. Spotify enables the capability with its owned podcast distribution platform Anchor, and has partnered with cloud-based video and audio recording platform Riverside to offer a free start-up option for new creators.
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