Spotify has introduced a “Previews” feature, which offers listeners recommendations via TikTok-style clips, in a bid to keep users engaged longer
Spotify co-presidents Alex Norström, in a black top, and Gustav Söderström say being involved with the moments when users first hear new content is the key to retaining them.Spotify Technology SA wants users to discover their next favorite artist on its platform, and not on TikTok or YouTube.
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