Music streaming service Spotify is jumping into the podcast industry.
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Spotify Eyes Gimlet Media To Help It Compete Against Apple And GoogleSpotify is in talks to acquire podcast production studio Gimlet Media for an eye-opening $200 million. The deal would help Spotify improve its competitive differentiation against Apple and Google, and it would mark a turning point in the trajectory of the podcast industry.
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Music streaming service Spotify to buy podcast producers Gimlet Media and AnchorMusic streaming service Spotify on Wednesday announced plans to acquire podcast producers Gimlet Media and Anchor.
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Spotify in Talks to Buy Gimlet MediaSpotify is in talks to purchase podcasting giant Gimlet Media, a move that would boost the music-streaming company’s narrative-audio ambitions
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Spotify is going all in on podcasts with 2 acquisitions, says it will spend hundreds of millions moreMusic streaming service Spotify on Wednesday announced plans to acquire podcast producers Gimlet Media and Anchor.
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Spotify buys Gimlet, Anchor to ramp up its podcast gameNEW YORK (AP) — Music streaming service Spotify is buying podcast companies Gimlet and Anchor as it looks to take on Apple's popular iTunes' podcasts. Gimlet Media has a podcast studio with dedicated IP development, production and advertising capabilities. Anchor has a platform of tools for podcast creators as well as an established and rapidly growing creator base. Spotify founder and CEO Daniel Ek said in a blog post that Spotify has become the second-biggest podcasting platform in a little less than two years.
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Spotify acquires New York podcasting companies Gimlet and AnchorSpotify said it will acquire podcast companies Gimlet and Anchor for an undisclosed amount. The Swedish-based music-streaming platform says it plans on making more acquisitions in the podcasting space.
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Spotify reportedly plans to buy Gimlet Media for more than $200 million in big expansion into podcastingSpotify plans to pay more than $200 million to buy Gimlet Media, Recode reported, saying the company wants to expend into the booming podcasting area.
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