DAZN Group has completed its acquisition of Eleven Group and social media creative agency Team Whistle. The deal for its rival Eleven gives sports streamer DAZN new local services and sports rights…
Group has completed its acquisition of Eleven Group and social media creative agency Team Whistle.
The deal for its rival Eleven gives sports streamer DAZN new local services and sports rights in several territories, including Belgium Portugal and Taiwan. Eleven has a suite of sports rights in Western Europe and Asia and owns streamer Eleven International, along with Team Whistle and several other businesses, including U.S. streamer MyCujoo.
In Belgium, DAZN adds the domestic Jupiler Pro League, while it gets English Premier League and UEFA Champions League rights in Portugal. In Taiwan, DAZN adds local baseball. DAZN already offers local sports content in Germany, Italy, Japan, Spain, Canada, the U.S. and UK.Team Whistle, which has been part of Eleven since 2021, will give DAZN access to 700 million followers across social channels and access to new online audiences.
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