Sports and wellness executive Jared Schoenfeld is launching an advisory firm, named 4B, focused on creating mental health impact for clients and brands across sports, entertainment, music and welln…
, focused on creating mental health impact for clients and brands across sports, entertainment, music and wellness.
4B represents and collaborates with brands and influential voices to help scale their missions around one shared goal: combating today’s mental health crisis. With giving back part of its purpose, 4B will donate a percentage of proceeds to mental health foundations and is building a support community, producing events and providing access to tools and programming for clients and partners.
Chopra, who is a client of 4B, praised Schoenfeld’s firm in a statement, saying: “I’ve had the pleasure of working closely with Jared and the 4B team for the last few years as they guided both my personal business affairs and my company Chopra Global. They are true specialists in cultivating meaningful relationships that are uniquely aligned with my mission of reaching one billion people to create a more peaceful, just, sustainable, healthy and joyful world.
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