South Korean social networking giant zepeto_official is diving into crypto with its new solana-based metaverse platform, ZepetoX. cheyenneligon reports
in its own right. And, with over 320 million registered users, it’s one of the largest in Asia.
In the existing version, users interact through avatars, which they can personalize with virtual accessories. A marketplace called Zepeto Studio allows third parties – from small digital artists to global fashion brands likeand Nike – to sell customized virtual accessories. In the four years since Zepeto launched, participants have purchased 2.5 billion of them.
The ZepetoX’s 3D open world will make it easier for users to monetize their ownership of NFT accessories, land and more. ZepetoX seeks to onboard crypto-curious Zepeto players to its platform, which will have a look and feel different to the Web 2 version. “We believe that ZepetoX can build the ideal Web3 platform to not only bring blockchain to our existing users but also to expand our footprint in the blockchain space through various disruptive initiatives,” Naver CEO Daewook Kim, said in a press statement.
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