Why are South Koreans watching “Squid Game”? Because everyone else is — and because it unflinchingly addresses a problem that is particularly entrenched in the country.
“I got to the point where I could not hold a conversation without watching the show,” said Jung Dunn, a security analyst in Seoul, the South Korean capital.
The fervor has also spilled over into real life. A street vendor in Seoul who provided the makers of “Squid Game” with dalgona, a brittle sugar candy at the center of one of the games, told Reuters that he had seen a boom in business. “Although I am young, I could easily relate to the hard reality of a very competitive society,” she said.
The friend “doesn't strike anyone as extravagant,” Koo said, but struggles to afford the trappings of middle-class life: an apartment, a car and occasional travel with his wife and children. “In the regular world it’s not just the death of their body, it’s the death of their pride. It’s the shame of having to be such an unsuccessful person in front of your family,” she said.
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