The Hindi-language Mumbai-based film industry known as Bollywood has been the most visible part of the Indian film industry over the decades but that hegemony appears to be waning. In recent years,…
has been the most visible part of the Indian film industry over the decades but that hegemony appears to be waning.
In the 1990s, Mani Ratnam’s Tamil-language films “Roja” and “Bombay” were pan-India hits in their Hindi dubbed versions and the filmmaker made a few films in Hindi before returning to his native Tamil. The notion of a pan-India hit, i.e. films made in one of the South Indian languages becoming a hit across India and Indian diaspora markets in Hindi and other language dubbed versions, roared back to life with S.S.
2022 has been a trying year for Bollywood with fancied titles “Laal Singh Chaddha,” “Raksha Bandhan,” “Shamshera,” “Samrat Prithviraj” and “Vikram Vedha,” all featuring A-list talent, underperforming at the box office. Among the top 10 box office hits of 2022 so far, just three, “Brahmāstra: Part One – Shiva” at No. 4, “The Kashmir Files” at No. 6 and “Bhool Bhulaiyaa 2” at No. 7 are in Hindi.
“Some of the Hindi films where you look at it, people write it as a Westerner’s mindset and they are not looking into the Indian scenario,” Narayanan told. “Where are these characters coming from? Where is the root? Are they grounded? That is the thing Malayalam cinema usually focuses on — even if it’s commercial cinema, try to root it.”K.G.F: Chapter 2A workaround for producers has been to fall back on pan-Indian films, with stars from both Bollywood and South India featuring.
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