'Sound of Freedom' studio executive explains how 'war' against film started

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'Sound of Freedom' studio executive explains how 'war' against film started
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'Sound of Freedom' is the 10th-highest-grossing film of the year so far.

Angel Studios Chief Content Officer Jeffrey Harmon attends the premiere of"Sound of Freedom" on June 28, 2023 in Vineyard, Utah. Harmon went into detail on a recent podcast about why he felt that the film sparked a social media war."Everybody who has seen this film knows it has nothing to do with conspiracy theories," Harmon said during a podcast episode ofwith Heather Thompson Day that was released on Thursday."What's wild is the way that the media has latched on.

One social media post by an alleged AMC employee claimed that theater staff was instructed to add a liquid to viewers' soda and when examined at a lab, the liquid resembled nanobots. Harmon explained that the media labeled the film by calling it"faith-based" and"conservative" and then created conspiracy theories about the film to convince people not to watch it. The conspiracy theories began spreading on social media 24 to 48 hours before the movie launched on July 4. At that time, the movie had already sold more than 10 million tickets.

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