.SophiaBush is bringing her activism ethos to her latest role, partnering with Intermix and RocktheVote.
The actress, best known for her roles in “Chicago P.D.” and “One Tree Hill,” says her upbringing in Southern California is what encouraged her activism, first becoming passionate about the environment then using her growing platform to shine a light on important causes, including education reform, women’s rights and voters’ rights.
The campaign offers multiple ways for customers to register to vote, including via text and the brand’s web site, as well as in-store at Intermix’s 32 stores nationwide. The brand is also setting up a “voting booth” at 98 Prince Street in Manhattan on March 7 and 8 where shoppers can “send a vote of confidence to women who inspire them,” per the brand.
WWD: The 2020 presidential election isn’t the first one you’ve used your platform to speak about. How did your work around the 2016 election inform your approach today?
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