All made with ghee, a form of clarified butter that originated centuries ago in South Asia.
The formula behind Ghlee starts with a special blend of ghee made by the Sharma sibling’s dad. He's always made ghee for the family, providing his children with big jars every few weeks. When he found out Varun wanted to put it into skin care, he changed up his formula."My dad's actually the one who came up with the system to make it more of this skin-care grade ghee," says Varun."He has his whole, elaborate, 10-step filtration process.
Chai is Varun's baby."On the market, there's a lot of fragrance oils that are almost like a chai latte from Starbucks, so that kind of almost manufactured, chemically scent,” he says. “And I was really against using that. So I took it upon myself to make a blend of essential oils from things that are found commonly in chai. So there's clove bud oil in it, there is cinnamon, there's ginger, and they all come together so when you open it is literally like a cup of hot chai.
"I've definitely gone down the DIY path and like tried ghee in my hair, like all the South Asian influencers," says Arati."But having something that's a little bit more modernized in a tube and then the lip mask and scrub in a jar—that's a big game-changer for me. We have seen all these brands, especially in the wellness community, leverage a lot of South Asian practices and Ayurveda.
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