Sony releases its first over-the-counter hearing aids
the availability of its first OTC hearing aids, the $1,000 CRE-C10 and $1,300 CRE-E10, built in partnership with WS Audiology.
The devices are built for daily use for those with mild to moderate hearing loss. They're controlled via Sony's"Hearing Control" app that guides users through setup and allows them to personalize settings like volume control. It also allows a"self-fit" that adjusts to appropriate pre-defined hearing profiles"based on thousands of actual, real-life audiogram results," Sony said. The CRE-C10 model offers a battery life of up to 70 hours of continuous use.
Meanwhile, the CRE-E10 has a more earbud-like design, powered by a rechargeable battery with up to 26 hours of life between charges. It's Bluetooth compatible as well, so users can connect to devices and listen to streaming audio or music, though only on iOS, Sony says. Those will go on sale for $1,300 sometime this winter at
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