Sony breaks from tradition and won’t announce new TVs at CES 2023

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Sony breaks from tradition and won’t announce new TVs at CES 2023
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TVs are taking a backseat to something else... likely a car.

in the YouTube link for the press conference. Sony has also teased automotive news for the show.

In a statement from Sony Electronics provided by spokesperson Chloe Canta, the company explained that “we plan launch timings based on various factors, and are excited to bring new and exciting technology to customers soon again in 2023.” So if you were hoping for Sony to unveil the successors to its highly regarded 2022 Bravia XR TVs, it seems you’ll need to wait a bit longer than normal. I wouldn’t expect this to disrupt Sony’s overall TV release strategy, however.

New models typically start shipping sometime in spring, so just because the company is keeping them out of its CES presentation doesn’t mean there will be delays. Topping last year’s sets is a tall order — the A95K OLED is perhaps the very best overall TV on the market today — so I can’t fault Sony for taking its time.

Sony’s prototype Vision-S 02 SUV was shown off at CES 2022 as a platform for developing Sony’s EV technology.

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