Sony’s plan to buy Destiny developer Bungie is the latest move in an escalating arms race by video game industry leaders to outspend the competition for studios, franchises and players’ time.
Since the late 1980s, gaming rivalries have been largely box-based.
Either you were a Nintendo kid or a Sega kid. More recently, you played Xbox, PlayStation, Nintendo and/or PC. But now you can play Fortnite on any device, Destiny 2 is available across all non-mobile platforms and Microsoft’s aims to get Game Pass everywhere.Activision Blizzard faced a public barrage of toxic workplace accusations, lowering its stock price and potentially making for a cheaper sale.company means receiving reliable funding to develop multi-million dollar games.
“I think we do have a unique point of view, which is not about how everything has to run on a single device or platform,” Microsoft’s CEO of gaming Phil SpencerGaming giants' acquisition frenzy recalls the way streaming services collected franchises and shows over the past five years.
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Sony to acquire Bungie game studio — developer of Xbox-owned Halo — for $3.6 billion'We've learned a lot' since letting go of Bungie,' a top executive at Xbox said last year.
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