The “Fortnite” developer also announced plans to purge 16% of its workforce in order to cut costs.
right after the sale that the motive behind buying Bandcamp might be to improve Epic’s relations with musicians or ease synch licensing. According to Epic Games at the time of the sale, “Bandcamp will play an important role in Epic’s vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more.”
In the past few years, Songtradr has been active in acquiring new businesses to expand its reach. In March 2023, it purchasedfor a reported $23.4 million. It also recently acquired AI metadata and music search platform MusicCube in 2022, Massive Music and Song Zu in 2021, and Big Sync Music in 2019. Other companies in its expanding portfolio include Tunefind and Pretzel; it also invested $1 million in music credits database Jaxsta.
In a press release announcing the acquisition, Songtradr added that Epic Games is “exploring ways” to allow Bandcamp artists to opt-in to have their music licensed for use in Epic’s gaming and metaverse ecosystem via a partnership with Songtradr. Epic will continue to collaborate with Bandcamp on Fortnite Radio and “is investing in Songtradr to support Bandcamp’s successful integration into” the company, according to the Songtradr release.
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