What BobbyShmurdaGS9 accomplished with 'Hot N---a' was something that few in the city ever have — bringing the spotlight back to New York when, to many, it was time for other cities to shine
that we feel most define the decade that was -- the songs that both shaped and reflected the music and culture of the period -- with help telling their stories from some of the artists, behind-the-scenes collaborators and industry insiders involved. flipped his blue and grey New York Knicks hat into the air, and a legend was born.
"I saw that video, and I was just blown away," says Sha Money XL, then executive vp of urban music at Epic Records, who signed Shmurda to the label. "New York was looking for something new. Here’s some kids from Brooklyn, and you could see it -- it just had the right New York energy that we could support, and the whole city got behind it immediately."
But it was a six-second Vine clip of the music video, capturing the hat flip and the dance, that took off and went viral. Soon enough the song was a staple in clubs all along the East Coast, Shmurda was gracing stages alongside Fabolous and Meek Mill, Rihanna was posting Instagram videos doing the Shmoney dance and Beyoncé was doing it on stage alongside Jay Z.
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