On July 11, a new brand will launch a new phone in the U.S., and it's a very big deal. This is why you should be greeting the Nothing Phone 2 with open arms.
Something momentous is happening this week: A new smartphone is being released in the U.S. This isn’t a special thing, as new phones aren’t exactly uncommon, but it comes from a brand that has never released a phone in the U.S. before, and that makes it very special indeed.
Related The list also currently includes Nothing, the tech brand started by OnePlus co-founder Carl Pei. The Nothing Phone 1 may have had a very limited release in the U.S., but it was sold online, in stores, and through a carrier in the U.K. right from the very beginning. But this will change on July 11, when the Nothing Phone 2 will be announced, and it will officially be made available in the U.S. from day one.
Razer and TCL have made a much bigger deal about phones released in the U.S. during this period of time, but they don’t count either. Both are brand names a lot more people would likely recognize, with gamers being very familiar with Razer’s products and TV enthusiasts well aware of TCL’s expertise when it comes to screens. Amazon’s failed Fire Phone falls under the same umbrella, as does Palm, which resurrected a previously very popular brand name.
Obviously, it has flashing lights on the back, a feature taken from the Nothing Phone 1, which had more uses than you may initially expect. It genuinely looks like nothing else, and if the Nothing Phone 1’s build quality and reliability are anything to go by, there’s no danger of encountering a Pixel-like coin-flip when it comes to getting a good one. We’ve got a solid idea of the specifications, which looks good, and are also pretty confident the price will be on the right side of a Galaxy S23.
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