Nearly a year ago, the nation’s movie theaters were floundering and exhibitors were fearful that moviegoing could become a relic of the past. Sure, there were occasional big-screen hits, like…
Ray, who counts the Oscar-nominated “Captain Phillips” and the billion-dollar blockbuster “The Hunger Games” among his credits, calls the spot “by far the most viewed thing I’ve ever written in my life.”As the ad celebrates its one-year anniversary, Ray spoke withHow did this collaboration come about?in Their Eyes”] and, obviously, I was a fan and admirer and friend. She had been asked by AMC to do an ad and wanted my help with it. I said, “OK,” of course, because it’s Nicole.
Audiences have really latched onto the line “Somehow, heartbreak feels good in a place like this.” How did it come to you? When did AMC approach you about writing a second commercial? Are you worried about recapturing its lightning-in-a-bottle success?
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