The UK's data body has warned companies not to use 'positive reinforcement techniques' that encourage children to stay on social media, so the site or app can collect data on them. These methods include 'likes' and 'streaks,' a Snapchat function.
Social media companies may have to stop allowing children using functions such as the"like" button as part of rules proposed by the U.K.'s data regulator.
"You should not use nudge techniques to lead or encourage children to activate options that mean they will give you more of their personal data, or turn off privacy protections," the regulator said. Using such techniques are"based on the exploitation of human psychological bias" and go against the General Data Protection Regulation , a European data law that came into effect in May 2018, the ICO says.
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