Social commerce is growing rapidly, driven by Gen Z and millennial shoppers, according to new research from Accenture.
The new study finds that the $492 billion social commerce industry is expected to grow to $1.2 trillion by 2025. With such dramatic growth, especially during the time of continued COVID-19 restrictions, retailers and brands have ample opportunity to position themselves in front of shoppers to ensure increased revenue.
In regards to what is selling, by 2025 Accenture anticipates the highest number of social commerce purchases globally will be for clothing at 18 percent, followed by consumer electronics at 13 percent and home décor at 7 percent.Nearly six in 10 social buyers said they are more likely to support small and medium-sized businesses through social commerce than when shopping on ecommerce websites.
Shoppers in China, India and Brazil note caring more about features that help them discover potential purchases while shoppers in the U.K. and U.S. prioritize pricing and discounts.Brands and retailers are continuously recognizing the benefits of social commerce while fostering their ability to spotlight their offerings on social platforms.
The new tools include the self-service TikTok Creator Marketplace, brand landing pages, enhanced campaigns metrics and the TikTok Shopping suite. TikTok Shopping allows merchants to manage a full ecommerce experience, from uploading products to handling shipping, point-of-sale, shipping and fulfillment.Social media has transformed into the ultimate shopping destination, and brands are taking note.
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