Is quantity really better than quality in the world of social media influence? Social capital is redefining community trust and engagement when it comes to social media influence, according to hundrx CEO Ivars Indriks. [AD]
As social media platforms continue to dominate people’s daily lives, the power of influencers and their ability to sway public opinion has become a highly valuable asset. But how does one accurately measure this power? Is it based solely on the number of followers or likes an influencer has? In this article, we'll explore the limitations of evaluating community power based on followers and engagements alone and examine an alternative metric called Social Capital.
Social Capital is a metric that evaluates an influencer's power based on the trust and financial backing of their community. This metric takes into account a range of factors, including the influencer's history of delivering quality content, their community's willingness to support them financially, and the strength of their relationships with other influencers and thought leaders.
While some may argue that Social Capital and social tokens are too complex or difficult to implement, it's important to remember that this is a new and emerging field. As more influencers and communities begin to embrace Social Capital, we can expect to see more sophisticated tools and technologies that make it easier to evaluate and track this metric.
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