Each of the 25 participants will receive a $10,000 monthly stipend, a Pixel 7 Pro device and industry mentorship led by partners Westbrook Media, UNCMMN and Google over the course of a year.
Earlier this year, Snap’s 523 initiative also launched a six-month accelerator program for small businesses that included participants like StarTalk, the podcast and YouTube series hosted by Neil deGrasse Tyson; Togethxr, the media company co-founded by the athletes Alex Morgan, Chloe Kim, Sue Bird and Simone Manuel; and North Star Boys, an Asian American content group led by Oliver and Sebastian Moy.
The Black Creator Accelerator program for the inaugural class will begin in November and includes creators from around the U.S. whose interests span topics like food and cooking, film and TV, gaming, self help, education, fashion, lifestyle, fitness and sports. “Snap is committed to addressing systemic barriers and supporting emerging Black creators in the early stages of their career,” Varshini Satish, a senior associate for talent partnerships at Snap, said. “We are incredibly excited to announce this first class of 25 creators and are looking forward to helping them grow their audience and build a sustainable business on the platform.”