EXCLUSIVE: Smosh, the longtime supplier of YouTube comedy videos, has hired its first CEO. Daniel Tibbets, a media veteran who most recently served as general manager for Robert Rodriguez’s E…
. Tibbets will report directly to Mythical’s founders, the comedy studio duo known as Rhett & Link.
“I’m very excited for this next stage of Smosh’s growth,” co-founder Ian Hecox said. “Sixteen years of work in Internet content, leading Smosh through so many changes in the digital business, has taught me a lot about what it takes to be a lasting brand on the Internet. Daniel is just the person we need to take us into the future, and I can’t wait to see what we can do together, in digital and beyond.
“We and Ian were determined to find the perfect executive to lead this incredible brand and team into a new phase of growth, for the next decade and beyond,” Rhett & Link said. “Daniel is exactly that steward: a seasoned pro with a fluency in all aspects of entertainment, a history of partnering successfully with top creative talent, and a track record of success maximizing the value of popular consumer brands.
Tibbets said, “With the strength of the talent in front and behind the camera, and the strong foundation already built, Smosh is well positioned to be a global multi-platform comedy brand. I look forward to expanding its reach and audience, and creating new business and content opportunities with partners throughout the entertainment industry.”
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