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Under this collaboration, Smart will become one of the first communication services providers in the Asia Pacific region to adopt
By leveraging Telecom Subscriber Insights to analyze customer data securely hosted on Google Cloud, Smart will gain richer perspective into how Filipinos interact with digital services and the pain points they face in everyday usage—informing the development of services that equip Filipinos to better understand, manage, and optimize their mobile data consumption.
With real-time insights from customer data, Smart could, for instance, help subscribers optimize their data consumption while streaming content by alerting the user to adjust the resolution of their video. “Our collaboration with Google Cloud to be the first communication services provider in Asia Pacific to adopt Telecom Subscriber Insights will empower us to better serve Filipino mobile users whenever and wherever they need us. This is a huge step toward our commitment to always put our customers first and provide them with the best mobile experience powered by our superior network,” said
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