This moment presents a powerful opportunity for local farmers to scale up their online presence
“We’re really hoping that now that people are figuring out how easy it is to eat local, that they’ll stick with us,” says Roth.Since the COVID-19 outbreak, farmers across the country have also been reporting an increase in interest in CSA memberships. Since CSAs guarantee a weekly supply of produce , they seem perfectly suited to a time when Americans are fearful of further disruptions to grocery supply chains.
Lusher Shute—who was a founder and long time director of the National Young Farmers Coalition—says her priority is the needs of direct market growers, not the profits of the software company, and that eventually, the plan is to evolve into a national cooperative, giving users the chance to share ownership in the technology. First, though, they simply have to make sure GrownBy is effectively making online sales happen.
And while she imagined farms would facilitate CSA share pick-ups, for instance, she just added a farm outside Albuquerque that, in the face of COVID-19, decided to offer home delivery, and was able to facilitate that aspect using GrownBy. In many locations, however, home delivery presents real business challenges. “It’s really complicated and really expensive,” said Wen-Jay Ying, who has been barely sleeping while working to keep her company,, operating. Her goal is to continue giving New York City residents access to fresh, local food while buying from the small, independent farms nearby, which have lost significant restaurant business.
And getting the food to customers after orders are placed is not the only challenge farmers face when looking to sell online. In rural areas, internet access is not a given, pointed out Hannah Dankbar, the Local Food program manager at North Carolina State’s Cooperative Extension. “In North Carolina, we don’t have broadband consistently across the state,” she said.
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