The adaptive underwear line is pushing the boundaries of accessibility in the undergarment world and educating its customers along the way:
"It is not just about underwear — it is about making companies more inclusive and embracing diversity."Author:Ivana RihterPublish date:May 10, 2019Updated onMay 9, 2019"People ask me all the time if it is the larger things that trip me up when it comes to having a disability," says Shannon Dawn. "It really isn't. It is the smaller things, like tying shoes, putting on underwear — little things that you wouldn't expect.
Helya Mohammadian, the CEO and founder of the brand, sought out to make something that was comfortable, durable and easily fastened on the side. The origin story is personal for her: After her sister's brutal cesarean section, Mohammadian saw the recovery process firsthand and realized immediately there was a better way. "She couldn't get dressed on her own," says Mohammadian, explaining that her sister needed the help of her husband throughout most of the recovery process.
The underwear sits at the intersection of function and fashion, which makes sense considering that Mohammadian's background is in design. An alum of the Fashion Institute of Technology, she spent the beginning of her career at Carolina Herrera and Bergdorf Goodman but still felt that something was missing. Now, Mohammadian has created a brand that combines great design with activism.
"This is not a 'niche' market as so many companies think: 1 out of 5 people have a disability and 1 out of 3 people know someone with a disability," says Mohammadian. "It is time for companies to start addressing the needs of all people."
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