Dana Strong also touts the Comcast company's growing original programming spending and content aggregation strategy during an appearance at a London conference, organized by Deloitte and Enders Analysis.
The opening of the Sky Studios Elstree production complex opens in a couple of months will bring $3 billion in productions to the U.K. over five years, she touted. Importantly, “we have done a fine job with multiple different voices,” ensuring that “the range of storytelling … is now very comprehensive and inclusive.”
Sky Glass, a broadband-powered TV set that doesn’t require a satellite dish to access the company’s full suite of services and new features, including a playlist that compiles content across various services, launched in the U.K. in October and is rolling out in other markets this year. The CEO also called Sky Glass “our future innovation hub.” And she said that the company will be rolling out Sky Stream, a streaming device, and will also offer cameras to allow for joint experiences for viewers. Content aggregation is one key strategy for Sky, allowing consumers to access Sky and other content.
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