Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-woo as its regional brand ambassador. Know more:
Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.
“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in comfort technology footwear. Having the well-known and much-liked Cha Eun-Woo as our brand ambassador across many of our key Asian markets is a testament to our belief in on-going growth opportunities in this region,” said David Weinberg, Chief Operating Officer of Skechers.
As part of the partnership, Eun-Woo will appear in several marketing campaigns, including Skechers Hands Free Slip-ins™, Skechers Sport, Skechers Workout Walker™, and Skechers Apparel . In the Philippines, Skechers is available at four stores in Metro Manila and six total retail destinations across the Philippines, as well as at key retailers.
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