Six days after his fans rejoiced when Sony Music India said that Indian hip-hop star Badshah had broken the YouTube record for the most views in a 24-hour period with his new single “Paagal” (“Mad”), the video streaming platform has yet to confirm the achievement.
By the weekend, Sony had not only issued a press release marking the milestone but also released a print ad in which it listed previous record holders. Notably, the ad showed YouTube’s Play button logo but did not state the words “YouTube.”
The rapper-singer took to Instagram on Friday, posting a story in which he said: “what some people call fake views are not fake views. They are google ad words. Its a way of promoting your video, we bought ad words all around the world so that people could see the video all around the world.” Nevertheless, some commenters on YouTube remained unconvinced that the record had been broken. A substantial number of them, many from Indian BTS ARMY members, pointed out the video’s low ratio of likes to views and joked that Badshah should have “bought” likes along with views.has repeatedly reached out to YouTube for confirmation of Badshah’s one-day record but the video platform has thus far declined to comment.that the lyrics in “Paagal” are vulgar.
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